Carl Erickson is the president and co-founder of Atomic Object, a 40-person software design and development consultancy with offices in Grand Rapids and Detroit, Michigan. Atomic Object builds web, mobile and embedded software products for clients ranging from startups to the Fortune 500.

Before founding Atomic in 2001, Carl was a VP of Engineering at a failed dot-com startup (briefly), and a university professor (not so briefly). Great Not Big is a blog for Carl to share his experiences building and running a company worthy of software craftsmen.